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  • Writer's pictureJo Gifford

Reimagining Content Creation: Crafting Meaningful Connections

Reimagining Content Creation: Crafting Meaningful Connections

As soul sparking, legacy-led changemakers, creating content that connects can be such a key part of reaching the human beings that need us right now.However, we can often feel a heaviness, a linear sense of pressure to be in constant creation-mode, to be essentially feeding the content machine.Keeping up with all the trends, tactics, and algorithm changes can be such a cripplingly constrained way to view sharing our voices and messaging that’s designed to be human-to-human, heart-to-heart, purpose-to-pathway.

So, how can we create content that connects in community with ease, flow, and potency?

We're connecting human-to-human; it's you and your message reaching out to other beautiful souls out into the world.

Firstly, reconnect with the idea that it's not just “content” for the sake of it - which can feel so pointless, so empty, so void of meaning.Creating connection with your audience in a way that feels right to you will impact the people that need you and your work, right now.When we step away from the boxes of shoulds, and remove all those notions of what everyone else is doing and saying, how they're presenting themselves, how many times they're showing up, and begin to feel into and experiment with ways that work for you and that lights you up, a real shift takes place.When you share, discuss, and converse from a place of purpose, connection, joy, that’s already completely different to all the rest of the stuff that we see out there.Content doesn’t need to be seen and heard by millions to be purposeful, worthy, or meaningful.

We don’t need to have a huge platform to have impact; those ripple effects happen from wherever you are, and from wherever you start. So, what could your “content” be?  - It could be the content that happens in a live event, it could be a couple of people holding space in a coffee shop, it could be a Zomo discussion, creating community.  

  • It could be curated conversations built around a theme.

  • You could totally back away from social media and create your own handmade zine.Maybe you love audio, and you just want to connect to people through sound.

  • You could start a newsletter, something that you write from the heart that goes to the people that need it.

  • It could be blog posts.

  • You could record voice notes and share them.

It doesn't need to be just one thing. You can blow up the blueprint of whatever you thought that “content” needed to be. 

Let's rip up the rulebook and go back to what really feels aligned with your soul, with your voice, with your body, with your legacy.Get creative with it, start just exploring the possibility that it could be light, fun, creative, and filled with purpose, energy, creativity. We're connecting human-to-human; it's you and your message reaching out to other beautiful souls out into the world whether that’s on social media, through your newsletter or blog, or any number of the creative ways you can connect. When we strip away all the platform-specific terminology or the millions of pieces of advice about what to do, and just go right back to connecting to others with your voice, we can begin to get creative and inspired again.

What does this spark for you?I would love to hear. Come and find me on Instagram @thejogifford and send me a DM, or tag me in a post with what this inspires for you and your voice right now.


TLDR: Explore creative ways to produce content that resonates deeply with your community without succumbing to the pressures of constant content creation. This article encourages finding joy and purpose in crafting messages that genuinely connect heart-to-heart.


Jo is a wild swimming, weight lifting, cat napping introvert author, writer and content dev pro with ADHD flailing somewhere in the midlife megamix. Connect with me on Instagram!



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